La Fée Parisienne Absinthe, 1 x 70cl

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La Fée Parisienne Absinthe, 1 x 70cl

La Fée Parisienne Absinthe, 1 x 70cl

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Rowley soon after starts work with Marie-Claude Delahaye, absinthe museum owner and world renowned absinthe expert and historian. Suited and booted, with Radomir (my local assistant and translator) I approached what we considered, after much tasting and travelling throughout the country, to be the best of the independent brands and breweries. We had something revolutionary to offer these local enterprises across the Czech Republic: access to the UK, one of Europe’s key markets. Within six months we had signed up three good breweries, producing such beers as Lobkowicz, Rebel and our first spirit, the Czech national liqueur, (Becherovka, now, coincidentally, owned by Pernod Ricard.) The joy of Czech Beer is its fullness of flavour, combined with the fact that Bohemia is not only the heartland, but in my view the birthplace of true lager-brewing. In Prague we would sit in cool Bohemian bars wondering what it was that made the beer taste so good and why the same beer (if it could be found at all in the UK) seemed to be a shadow of its former self. Was it’s original character somehow lost in the transportation process? Or was the magical Bohemian atmosphere of Prague going to our heads?

Parisienne is distilled at the traditional 68% abv following an authentic 19th century recipe and louches perfectly when water is added.Whether chaperoning the World Bank, which was financing industrial operations on a grand scale for the first time in a former eastern bloc country, or a British supermarket seeking presence in the Czech market: I was conscious of the gap, not only between the then Soviet mentality and the western approach to business, but also to the potential impact of, and importance to our clients of local cultural differences. During its acquisition of the K-Mart operation in the Czech Republic, the Tesco due diligence team, for example, was most astonished to see Carp (the traditional Christmas Eve dish here) being sold live in store and then often being kept in domestic bathtubs for several days to purge them of the muddy taste characteristic of bottom-feeders. Another important distinction was the lower percentage of supermarket floor space around 30% – allocated to food retailing. Tesco is moving substantially towards that ratio in the UK (though live carp is still conspicuous by its absence) and it will be interesting to see how the company handles its current move into the USA, a market which La Fėe too is entering. We had already come across John’s name during our own research while reading an article he had written in an early edition of The Idler. At the time absinth was only available in a few Prague bars, and if any other source existed in Prague or the rest of Bohemia, its profile was low to the point of invisibility. Although I had been working and playing in Prague since 1993, I had not come across any noticeable presence of absinth while I was there. La Fée X•S Suisse, officially released in 2007, is a La Bleue produced in the town of Couvet in the Val-de-Travers region of Switzerland. Each distillation takes place in small copper stills which have the capacity to produce just over 100 bottles. It has a wine alcohol base. La Fée Parisienne was the first traditional absinthe distilled in France since the 1915 ban and is the only absinthe endorsed by the Musée de l’Absinthe, Auvers-sur-Oise, France. Each distillation is personally approved by world-renowned absinthe expert, Marie-Claude Delahaye. What follows is my journal; a celebration and first-hand account of the first years of absinthe’s return, from the launch of La Fée Absinthe Parisienne, a Grand Wormwood distilled absinthe bottled in Paris which, in 2000, restored traditional absinthe distilling to France for the first time since the 1915 ban continuing to this day.

Absinthe becomes widely exported around the world. New York, New Orleans and as far as China, enjoyed by millions in the heyday of the Belle Époque 1871 to 1914. La Fée Absinthe Parisienne was first distilled in July 2000 [1] in association with the Musée de l’Absinthe, Auvers-sur-Oise, France, and its founder and curator, Marie-Claude Delahaye, who is also a Director of La Fée LLP. [2] It was the first absinthe to be legally distilled and bottled in France since the 1915 ban. It is distilled in copper stills at the Cherry Rocher distillery in the Rhône-Alpes region of south-east France and contains nine different herbs and spices, including Artemisia absinthium (Grande Wormwood) and Artemisia pontica (Petite Wormwood). It is bottled at 68% ABV: The traditional strength for French absinthe was 68% ABV - 72% ABV. My company set out to change absinthe’s status as merely an artefact of the past. Reading about absinthe is one thing. But seeing it, smelling it, tasting it, and finally experiencing it take one both physically and mentally to another level of understanding. Absinthe opens a door in time to a bygone age, bringing to life the heady atmosphere of Paris in the thirty years of decadence and enlightenment which led up to the Great War of 1914.Poster depicts absinthe as an alluring woman at the stake, looking across to Switzerland to her sister already residing in the heavens! How to make: Pour La Fée into ice-filled glass with splash of water, let stand. Separately Throw other ingredients with ice. Then strain La Fée into shot glass ('sidecar'). Strain thrown drink into La Fée coated chilled glass. University, they carried out 1st commercial tests for him since 1915 ban, proving absinthe with thujone, was within EU limits to imbibe, enabling absinthe return at The Groucho Club, Soho, London, November 1998. I set up my first company, Bohemia Beer House Ltd. (now trading as BBH Spirits Ltd.) with the aim of evaluating and exporting Czech beer. The intention, satisfyingly simple, was to allow me to continue to enjoy living in Prague, home of our first office, under the management of Radomir Horacek, whilst letting me come home to England; my intended market. You may well ask what has this to do with absinthe-drinking today, but bear with me: The learning curve provided by this period of self-education in the industry was the foundation of my role in returning absinthe commercially to Europe.

Already busy importing Czech beer, Rowley wanted to do the same with a drink he came across in Prague called Hill’s Absinth (notice the missing ‘e’). While speaking to the producers he learned they’d been privately supplying musician John Moore – of The Jesus and Mary Chain fame – who had similar designs on the UK market. If you like a little ritual with your drinking, you’ll love traditionally preparing Envy Absinthe: slowly drip water over a sugar cube into the spirit making a cloudy ‘louche’, then drink up. Each distillation of La Fée Parisienne Absinthe Supérieure is personally quality taste tested by Delahaye and Rowley John Moore is a musician and writer who’s many talents include coaxing ethereal sounds from the musical saw and writing blogs for newspapers. In his article for The Idler he describes stumbling across absinth whilst on tour with his band in Prague, and finding himself drawn to its romance and hedonistic appeal.

Star Anise Illicium verum

Established in 1705, the Cherry Rocher distillery is located in La Côte-Saint-André ( Isère), in the Rhone-Alpes region of south-east France. Known for producing fine fruit liqueurs, the company continue to work primarily with fruit and herb based spirits and liqueurs. Since 2007, Cherry Rocher has distilled La Fée Absinthe Parisienne, and since 2011 La Fée Absinthe Blanche for the La Fée brand. The solution, I felt, was simple: I would export only beer with a maximum shelf-life of six months, which would retain its body and integrity. If it could be done locally with milk, with only three to seven days’ shelf-life, I surmised that it was logistically possible to export a drink that was good for six months, affording the consumer the luxury of true-tasting, fuller-flavoured Czech beer. It worked! All these accounts clearly demonstrate how inextricably absinthe became entwined with the culture of France, her capital, communities and colonies, far off New Orleans, and less obviously with Switzerland. Equally clear is that all these are historical accounts, describing the world of absinthe as it was before various bans were imposed against it more than a hundred years ago. Italy was one of the last countries to ban absinthe following a referendum in 1930s. Absinthe was consigned to history until our intervention! This starts with colour (soft green with a hint of yellow), then adding water to establish the depth of louche. Then taste and aroma of the botanicals that are released by the drop in abv through dilution to drinking strength (12% to 16%abv). In the event any aspect is not to our exacting standards, the distillery is advised of any fine-tuning required, a rare event as our experience has grown since our returning the distilling of traditional absinthe to France over a decade ago (May 2000).

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